Proud to have shaped this event from its inception back in 2012 and created all the race swag and signage through 2022.

This race has consistently sold out at every location it has been held - which is roughly 1,500 triathletes per event.

I loved the femininity of this race and the creative challenge of balancing strength with softness. This was often achieved by pairing delicate elements—like floral motifs or scenic features of the resort—with bold, grounding typefaces. This visual contrast captured the essence of the event: powerful yet graceful, tough yet elegant.

Incorporating my designs into unique swag—like a stylish toiletries bag in place of the typical race swag bag or an ultra-cozy race shirt instead of the standard tech tee—added luxurious, thoughtful touches that elevated the overall experience and aligned with the event’s spa-inspired theme.